Desvaríos de una RRPP-Publicista, interesada en música, arte, fotografía, política, software libre...
y un millón de cosas más.
Ravings from a PR-Advertiser, interested in music, art, photo, politics, free software...
and tons of other things.
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Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
William Bernbach
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There is more money wasted in advertising by underspending than by overspending. Years ago someone said that underspending in advertising is like buying a ticket halfway to Europe. You’ve spent your money but you never get there.
Morris Hite.
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Today’s the 200th anniversary of the Brothers Grimm. I can’t see a better way of paying homage to them, than to stress on the role of storytelling in the Advertising industry. Phil Johnson assets that “it’s ironic that the hottest trend in marketing today…
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Advertising is an environmental striptease for a world of abundance.
Marshall McLuhan
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Brilliant simplicity, #EsteLibroMeLoPido @Fnac_Libros
Yesterday, I came through a brilliant social action on Twitter by @Fnac_Libros(Fnac Books Spain). A…
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Hey guys. For the next ten days, I’m going to be dedicating HONY to raising money for Hurricane Sandy. We’re going to try to do this in a HONY-like way. All of the blog’s content will be dedicated to telling the stories of people affected by the storm. Sandy left behind a lot of sad stories, but also some happy ones. We’re going to try to tell them all. The good people at Tumblr have stepped in to cosponsor the fundraiser, and they are going to be promoting these stories through their channels. We will simultaneously be holding an Indiegogo campaign. I’m excited to announce that 100% of proceeds will be going to relief efforts: Indiegogo is waiving fees. Paypal is waiving fees. Tumblr is providing goodies. And I’m covering the cost of the photographs. We found a damn good charity too. The Stephen Siller Tunnel to Towers Foundation is a family-owned charity in Staten Island, located right in the heart of one of the worst hit areas. They’ve been doing amazing work the last couple weeks, and have been endorsed by many government officials.
I want to emphasize that this is a fundraiser, and not a print sale. With that being said, I can assure you that it will be the last time prints will be made available for at least a year. Perhaps much longer than that. Let’s have some fun next week… and kick some Sandy ass!
The campaign page:
http://igg.me/p/270131?a=221102
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Documental sobre el día de Iraty Elberdin, Cantinera de Montaña del Alarde de Hondarribia 2012 (by 3yMediacd). Impecable.
Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.
Steuart Henderson Britt
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Advertising is 85% confusion and 15% commission.
Fred Allen
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If advertising had a little more respect for the public, the public would have a lot more respect for advertising.
James Randolph Adams
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